Hi, it’s me – Chris Di Re.

That’s a photo of me and my dad Vince.

Anyways, you might be wondering who the heck we are.

We’re a family owned business based in Williamsville, New York – a suburb of Buffalo. And no, it doesn’t snow here every day. Just 364 days. I’m kidding. It’s actually a great place to live.

We got started in the water filtration business back in 1996. At the time, we owned the largest heating & air conditioning business in town. And a lot of our customers would ask us about water softeners and filters.

My dad thought this might be a good business to get into. But after doing a lot of homework, we realized that water softeners were terrible for the environment. They dump hundreds of gallons of salt-water discharge into the drain. And worse, they do nothing to actually filter all the harsh chemicals and disinfectants out of the water. (In fact, several towns in California have now outlawed water softeners!)

So we decided to create our own line of products.

Obviously this was not an easy task. It took several years and a lot of money in design and production. But we did it.

We came up with an Environmentally “Green” product that’s maintenance free. Removes all the harmful chemicals. Gets rid of the scale build-up inside your pipes. Makes your skin softer. Prevents the color in your clothes from fading. Gives you the best tasting water you could ever imagine.

Now we’ve got 300 plumbers and heating & air conditioning contractors across the U.S. and Canada offering our products to their customers. Pretty cool, huh?

Best of all, we know you’re gonna love your Krystal Klear Water system! Welcome to our family!

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